Empty House Furnishing & Styling
If you’re trying to sell a house that is currently empty of furniture and possessions, you’re asking an awful lot of potential buyers to be able to imagine how they might live in the space.
Buying a property is most often an aspirational purchase; people want to be excited about a house, be inspired, to be seduced almost, and it’s very unlikely that will happen with an empty house.
There’s nothing to really grab a buyer’s attention or for them to remember.
Even if you’ve got a fabulous blank canvas, not many people will be able to see past the uninspiring empty spaces and those that can will likely want some money off the price for the effort.
I recommend furnishing empty houses with the basics, then adding pictures and accessories to really create the feeling of an inviting home. Everything added should stay in the house throughout the marketing period.
This can be done relatively cheaply using second-hand ‘up-cycled’ furniture as shown in the pictures on this page, or furniture can be hired for the marketing period. I’m happy to work with my individual clients to agree a budget and make that budget really work to get an amazing effect.
If you’d like to see how good I am at doing this, please see my gallery here: Empty grubby flat to funky styled apartment Everything except the curtains was added by me into this 2-bed flat and the budget for furniture and accessories was just £850. What’s more, the people moving in bought all the furniture from my client because they loved the styling so much!
I always find out who the target market would be for the property; who is most likely to want it, and then I style the property to appeal to exactly those people.
Here’s another recent example: a Grade II listed cottage in the Peak District. With its architectural history and beautiful original features, I created a classic cottage feel – contemporary styling just wouldn’t have worked here!
Obviously every house is different and so quotes will always be generated individually, but here’s a guide.
- Anna to design, source items & stage the house £800 – £2,000
- Anna to style the property & direct the photo shoot £125 – £250
- Furniture from just £500 – that’s surprised you hasn’t it?!
- Accessories, pictures & textiles from £300
- Professional photography from £125
This means you can fully furnish, style and photograph a house from just £1,850 and I bet that’s much lower than you thought it would be!
Your house should be taken off the market as soon as you’ve decided you’re going to furnish it so the re-launch has maximum impact.
Most of my clients ask me to source good quality second-hand furniture (I’m VERY good at charity shop shopping!) and this keeps the furniture budget closer to the £500 level. Plus you’ve got the option to sell the furniture on once the house is sold and get back some of your initial investment.
I am usually able to hire out accessories, pictures and textiles so again this keeps your costs as low as possible and ensures you have less to do once the house is sold. If you’ve got spare items in your own home that we could use then this again will keep costs down!
Most houses can be fully staged and photographed within 4 weeks, depending on my schedule.